Times, They Are A-changin"

In 1974, AmsOil was only two years old, and destined to shake up the oil industry like never before. It was hard to market synthetic oils. "Fossil oil" manufacturers laughed at them and their contention that synthetic oil was a "breakthrough" that would eventually obsolete fossil oils. These manufacturers spread lies about synthetic oils, while feverishly trying to copy AmsOil's success in the marketplace. AmsOil used "person-to-person" marketing similar to that used by the most successful marketing company in the nation, Amway. They ignored the "person-to-person" aspect of Al's marketing scheme and tried to sell it by mass marketing through their usual outlets, gas stations and parts houses, simply putting it on the shelves and not explaining why $5 a quart, against $1 a quart or less for fossil oil was less expensive in the long run. They couldn't figure out, and thus couldn't explain why a customer should look at the MILEAGE cost, not the cost per quart. Four or five quarts over 25,000 miles versus 40 quarts required to replace the oil every 3,000 miles, plus eight oil filters would cost the customer significantly MORE over 25,000 miles while making the engine last longer. Then there is all that lost time while waiting for someone to change your oil or the time it takes to do it yourself every 3,000 miles. Is your time worth money? All this oil changing costs the customer more than $250 over 25,000 miles, PLUS the time it takes to change oil over and over eight times. Source: Ray Thomas 101