Thursday, January 19, 2012

The Standard to Which All Others Are Judged

That’s what Bobby Unser (3-time Indy 500 Winner driving for another oil company) says, anyway: "AMSOIL is the Best Lubricant made, the Standard to which all others are judged," Some people like to say other oils are at least as good, but they’re not. AmsOil has at least 30 years head start on all but one oil company in terms of research and development (That company was three years behind AmsOil in entering the synthetic oil market), and THAT company's oils, regardless of the claims in their cleverly-worded advertising, are not better than AmsOil, even if they DO sell more because of their massive advertising budget and clever copywriters. They SAY “Nobody Outperforms Our Oils,” and that might be true, but that’s awfully hard to prove without using both oils in a controlled test which has not, as far as I know, yet been performed. And won't be. They’re cleverly NOT saying “our oil is the best.” Just that “nobody is better.” Which, again, cannon be proved without a detailed scientific study. Don’t go by the info in my “” web site. That site is abandoned and can’t be changed. Go to and use the address and phone number shown elsewhere in that site. (Just common sense)